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Česká firma 3F Vision s.r.o. vznikla v roce 2006 a jejím cílem je prosazovat na trhu pod vlastní značkou kvalitní výrobky v optickém a sportovním segmentu trhu. Nabízet zboží v dostupných cenových relacích je pro firmu velmi důležité. Filozofie je obsažena již v názvu 3F – Feeling – Freedom – Fun (Pocit – Svoboda – Zábava) a charakterizuje vizi společnosti - vyrábět věci, ve kterých se budete cítit skvěle.

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